Sweet Spots

by Country Inns & Suites
Tuesday, August 3, 2010

When professional golfers need new clubs, they don’t go to the corner store. They get their clubs custom made at places such as TaylorMade Performance Labs, where they can wear sensors all over their bodies as a giant computerized simulator precisely measures every aspect of their swing. So can you.  By Larry Olmsted

If you own clubs, they should be custom fitted, pure and simple. The best custom fitters can optimize your performance by varying the shaft flex, lie and lofts of the clubs you carry. TaylorMade is just one of the leading club manufacturers now offering state-of-the-art custom club fitting to the public. The cost of the fitting is determined on an individual basis depending on the facility. The average cost of a fitting and clubs falls in the $400 range. This includes all customization, aside from exotic shafts.

Here’s where to go for the perfect fit:

TaylorMade: This technology was once available only to the company’s touring pros, but TaylorMade now offers it to everyone at the following locations:

Park Hyatt Aviara Golf Club — North San Diego

Reynolds Plantation — Greensboro, Georgia

Grand Cypress Academy of Golf at the Grand Cypress Resort — Orlando, Florida

Olympia Fields Country Club —  Chicago

JW Marriott Desert Springs Resort — Palm Desert, California

The International — Bolton, Massachusetts

Fancourt Hotel and Country Club Estate — South Africa

Al Badia Golf Club by InterContinental — Dubai

Ping: More than 10,000 golfers visit Ping’s factory in Phoenix each year for factory fittings. Ping was the first large clubmaker to specialize in custom fitting, and today the majority of its sales are made to order.

Callaway: The company offers fully computerized factory fittings at its Carlsbad, California headquarters, and its Performance Centers in London; Tokyo; Seoul; Victoria, Australia; Ontario; Golf Academy St. Andrews in Scotland; and Gothenburg, Sweden.

Most teaching pros recommend custom clubs for players of every ability. Golfers spend huge amounts of time and money on lessons, so if you could improve your game in just
a half-hour fitting, why wouldn’t you?

Larry Olmsted is the founder of The Golf Insider and writes the weekly “Life on Vacation” column for USA Today.